Let Them Go

Letting Go of the Words by Ginny Redish is a useful and wonderfully organized guide to writing web content. It takes you step by step through how people really read and use web sites. It then shows how to write and organize your information to make users of all sorts happy while clicking though your site. Happy = finding what they are looking for.

Even as the web changes, the principles outlined in Letting Go will continue to be important:
1) Make your website easy to navigate- put navigation in an easy place to find.
2) Focus on your audience. Help them get where they want to go.
3) Write for the medium. Keep it in short logical bits- bullets not paragraphs (most of the time)!
4) Don't put too much on one page.
5) Use verbs for hyperlinks.
6) Read the book for more :)

It sounds so easy, but heeding the simple, logical directions in Letting Go of the Words will help your website be easier and make you look smarter and more helpful to your customers. I hear that customers like it when you're helpful . . .